Custom Watches by Rexx Timepieces
Build Your Custom Watch
Every watch you see on the Rexx website can be customized. Some clients start with an existing model and request specific changes. Others come with an idea for a fully custom dial, a logo, a different strap or bracelet, a new case, or a complete build created around a movement.
There is no fixed formula. Each project starts with a direct conversation with Meidan, where the vision, parts, style, and possibilities are discussed one by one.
How Custom Projects Usually Start
Most people do not arrive with a technical specification sheet. They simply know what they want to feel on the wrist, what they want the watch to say, or what kind of visual identity they want to create.
Sometimes the starting point is a watch already shown on the site. Sometimes it is only a dial idea, a logo, a color direction, or a certain strap or bracelet. Sometimes the client wants something that does not exist on the market at all.
That is where Rexx comes in — not as a regular watch store, but as a workshop that can adapt, rebuild, and create.
“Some projects begin with a watch from the site and a few changes. Others begin with nothing more than an idea. Both are welcome.”
What Can Be Customized
Every project is different, but these are some of the most common requests.
Modify an Existing Watch
Start from a watch already shown on the site and request specific changes to match your taste, your story, or your intended use.
- Different dial
- Different hands
- Different strap or bracelet
- New visual direction
Create a Custom Dial
When the right dial does not exist, Rexx can create one from scratch using engraving, depth, paint, finishing, and workshop techniques.
- Logo dials
- Text or symbolic details
- Deep engraving and layered finishes
- Dial creation for different watches and movements
Build Around Your Vision
Some clients want a full custom watch built around a movement or a certain overall concept. These projects are discussed directly and built case by case.
- Case direction
- Dial concept
- Engravings on case, crown, or strap
- One-of-one builds
Dial Making Is a Big Part of What Makes Rexx Different
Many custom requests eventually lead to the dial. That is often where the identity of the watch truly lives.
Rexx is able to produce custom dials from scratch — from logo-based concepts to highly specific engraved pieces with depth, contrast, hand finishing, and painted details. This makes it possible to create watches that feel far more personal than simply swapping standard aftermarket parts.
For some clients, that means a refined logo dial. For others, it means a dramatic one-off design that simply cannot be bought anywhere else.
Direct Communication, Fast Response
Custom work at Rexx always begins directly with Meidan. Clients usually reach out through WhatsApp, the website chat, email, or social media and explain what they want to create.
Whether the request is simple or complex, the goal is the same: understand the idea quickly, answer clearly, and move the project forward without unnecessary friction.
Selected Dial Work & Custom Design Examples
A few examples of the kind of dial work and custom design language that can be developed through Rexx.
Watch the Work
These videos show real examples of dial creation, custom watch transformations, and workshop execution.
Iron Cockpit – Full Installation & Makeover
A closer look at how a custom dial is installed and brought to life in a full watch transformation.
Custom SPB185 Build
A full custom build example showing the kind of project clients can develop directly with Rexx.
Iron Cockpit Dial Making
Short-form look at dial creation inside the workshop.
STRATA Dial for Meshberg
An example of dial development that shows the design and fabrication side of Rexx’s work.
Why People Reach Out to Rexx
Direct Access
You speak directly with the person doing the work, not with a generic storefront support queue.
Custom Means Flexible
Clients arrive with very different needs — from a simple logo request to a full one-off watch concept.
Visible Craftsmanship
With 30K+ YouTube subscribers and more than 100 videos, much of the process is visible, documented, and open to explore.
Ready to Start?
If you want to customize a watch from the site, create a custom dial, add a logo, change parts, or build something more personal from the ground up, reach out directly.
The easiest way is WhatsApp, but email, Instagram, Facebook, TikTok, and the direct website chat all work as well.
Also available through the direct website chat and social media channels.