How to Design a Custom Watch Online with Rexx

A custom watch can begin with a complete picture, a rough sketch or one detail you cannot stop thinking about. The Rexx custom watch configurator helps you turn that starting point into something we can discuss and build. You can design a dial on its own, explore a complete Rexx watch in one of four case styles, or bring us an idea outside the online options.

You can order a standalone dial or a complete configured watch online. A dial is ₪500; a complete watch is ₪1,800 including its dial. Crown engraving adds ₪50, and caseback engraving adds ₪50 in total across the upper, centre and lower text areas. A bespoke project beyond the online choices begins with a workshop conversation and an agreed quote.

Featured photograph: the finished Honeycomb watch, a Rexx workshop project. Its case and artwork illustrate the broader custom service, rather than a preset you can reproduce entirely in the online builder.

Choose your starting point

• I want a complete watch. Choose Build a watch to choose SKX diver, Classic fluted, Classic rounded or Classic flat, then review your design and order online.
• I only need a dial. Choose Make a dial. If it is for an existing watch, confirm compatibility with Rexx before ordering.
• My idea does not fit the builder. Send a custom project brief. A reference, sketch, logo or description is enough to begin the conversation.

How to use the custom watch configurator

The watch route follows five steps: Watch, Dial, Parts, Personalize and Review. Start with a direction you like, then change the details. You do not need to know every component before you begin.

1. Choose the case and movement layout

In the Watch step, choose a case style, then its available size, finish and movement. Choose SKX007-style diver case for the SKX direction, Classic fluted for Datejust style, Classic rounded for Oyster style, or Classic flat for Airking style. These are independent Rexx builds; the style references describe case directions, not watches made by or affiliated with another brand.

The three classic styles offer 31, 36 and 39 mm case sizes. Use the same dial editor and review flow for every watch style. Rexx checks exact parts and physical fit before assembly; the screen is a design preview, not a physical fit certificate.

The movement affects the layout of the dial: a date, day-date, GMT or open-heart design needs the corresponding openings and hand arrangement. Choose the layout that suits the watch you have in mind. Rexx checks the matching movement, available parts and clearances before confirming the build; the preview alone does not establish compatibility.

2. Give the dial its character

Explore the base color, exposed metal tone, markers, minute track, openings and surface pattern. A preset is a starting point you can adjust. Try changing one major choice at a time: first the color and metal contrast, then the markers, then the texture. This makes it easier to see which detail gives the design its character.

3. Choose the surrounding parts

Use the Parts step to explore hands, bezel, chapter ring and strap. Consider them together with the dial. Strong hands can help a busy pattern remain readable; a restrained bezel can leave more attention on the artwork. The available choices describe the current online platform, with Rexx checking the final parts and fit before assembly. Classic watches use bracelets; the SKX route offers its own available strap and bezel choices.

4. Personalize the watch

The Personalize step includes dial logo text, caseback options and crown engraving. On the steel engraving area, caseback text can use upper, centre and lower areas, with size choices and a font selection. Shorter wording leaves more room for larger lettering. Check the Back and Crown previews as well as the front, and let us know which elements matter most to you.

5. Review your design and order

Check the whole watch, including the spelling and placement of any engraving. Use Save draft to return later or Share build to keep a reference. Continue to Review, inspect the front, back and crown previews, confirm your design, then add the watch to your cart and pay at Shopify checkout. Your saved design and engraving stay with the order. The complete watch is ₪1,800; one engraving option brings it to ₪1,850, and crown plus caseback engraving brings it to ₪1,900.

Orders ship within up to two weeks. Shipping transit is separate. If your idea needs a different case or a change outside the available options, discuss it with Rexx before ordering.

Designing a dial without ordering a watch

The dial route is for a standalone custom dial. You can explore its layout, color, raised metal details, text and pattern, then use the dial ordering route when the design is ready. If you are fitting it to another watch, send us the exact watch or movement details and any known dial measurements first. Matching the general appearance is not enough to confirm fit.

Our reverse-etching process removes the surrounding metal with a fiber laser, leaving the indices, numerals, minute markers, logo and text raised. After painting, we carefully sand and polish to reveal that metal again. Because those details belong to the same metal surface, they normally share one exposed metal tone: silver, gold or rose-gold.

The painted surface is usually one color. Some multicolor designs are possible, subject to manual airbrush limits. Patterns, textures and guilloché-style effects are available. An engraved radial pattern is different from a traditional sunburst finish, which we do not currently offer. We also do not currently apply luminous paint or Super-LumiNova, set stones or diamonds, or solder dial feet. Adhesive dial dots are provided instead.

The screen is a design preview. Physical color, texture and reflection can differ, and very fine details may need adjustment for production or legibility. See how the dial-making process works before choosing details that depend on a particular finish.

Your idea can go beyond the four online styles

The online watch builder offers SKX diver, Classic fluted (Datejust style), Classic rounded (Oyster style) and Classic flat (Airking style). Rexx's custom work extends beyond those four case directions. If you want a different shape, proportion or overall style, send a reference and explain what attracts you to it. We can discuss sourcing a suitable case or platform and adapting the dial and components around it.

That conversation is about making your idea feasible, rather than promising an exact copy of any reference. Desired size, wrist fit, artwork, budget and timing all help us propose a sensible direction.

Look at real projects before deciding

In the Rexx project gallery, Honeycomb shows how a dial motif can guide a complete watch: black and brass geometry, a bee detail, a gold-tone case and a burgundy strap. Iron Cockpit takes another route, with concentric texture and raised Arabic numerals. Tree of Life uses a brass tree against a deep green dial.

Use these projects to identify what you like: the contrast, texture, proportions or personal symbol. Each gallery project has a Start a project inspired by this link that carries its name into the inquiry form. You can then explain what you would keep and what you would change.

Our latest workshop projects and matching videos show three other starting points: giving an existing watch a new dial and character, building an openwork watch around an NH72 movement, or commissioning a standalone dial with a colour-shifting finish. The two-finish Roman-numeral project compares the same artwork on separate silver-tone and rose-gold-tone dials. These are completed workshop examples, not extra presets in the online builder.

From your idea to a confirmed order

For a bespoke watch, we discuss the design, check what can be made and sourced, and agree the specification and quote. Once those details are settled, Rexx provides the custom purchase link. You do not need to solve every technical question before contacting us.

Start where you are most comfortable: configure a watch, design a dial, or send us your idea.